We buy toys! Hasbro executives, high off the revival of G.I. In the U.S., the toyline ran from 1984-1990; in Europe, from 1985-1993 (except the U.K. which saw limited 1984 releases), and in Japan from 1985-1992 (with many variations from the other regions.) Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Please enter your email below. If you don't receive instructions within a few minutes, check your email's spam and junk filters. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. Password mismatch. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again. We'll sendyou a link to reset your password. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers. Super Robot Lifeform Transformers (1985) Generation One, originally known simply as “The Transformers” is the first series of Transformers. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Originated in the ‘80s, with roots in the ‘70s, and major cultural refreshes in every succeeding decade, Transformers have become relevant to generations of children and adults. This completely unofficial guide to the Transformers toy range from its inception in the early 1980's until its decline in the early 1990's, is in my opinion as someone who was a child throughout that era and a massive Transformers fan then and now, an essential piece of Transformers lore. address you used for your orders. By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. address you used for your orders. The brand has explored many styles and themes since then, but the years since 2007 continue to be dominated by the release of three sequels to the movie. Super Robot Lifeform Transformers, Movie - Revenge of the Fallen (ROTF, Japan), Movie - Revenge of the Fallen (ROTF) (105). Joe. We'll sendyou a link to reset your password. We've sent an email with instructions on how to reset your password. Movie - Revenge of the Fallen (ROTF)(2007-2010), Movie - Dark of the Moon (DOTM)(2006-2012), Movie - Age of Extinction (AOE)(2013-2014), Robots in Disguise (2015, RID)(2015-2017). Many of these series centered around a common feature or “gimmick”, such as keys to unlock special powers or action features. A generation of children raised on “Star Wars” action figures and Atari video games were thrilled by the idea that an everyday car or truck could turn into an awesome robot superhero. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. As part of our Toy Guides & Wiki, it’s easy to use!Check out the short video below to find out how. 1988 Transformers Toys Back to Top As the 80's waned, The Transformers drifted farther from their origin point, and despite new innovations, nothing seemed to catch the attentions of children like the original concept. When Hasbro brought the Transformers to the United States in 1984, the toys were an overnight sensation. By the early 2000s, Japanese anime storylines took the forefront as the tide of Japanese youth culture in the U.S. swelled. Joe. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Browse action figure and toy info by year, Movie - Revenge of the Fallen (ROTF) (105). Password mismatch. In 2007, Paramount Pictures released a high-budget live-action movie. Here we go, these last two are the granddaddy of Transformers toys. This generated a real impetus to “collect them all” – the more of the toys you own, the more of the fiction you can reenact in imaginary living room battles. Nobody will ever get their hands on these except… Learn about action figures with realtime toy price tracking, history, pictures, parts, accessories, specs, and remold info. To see your past orders, you must enter the same e-mail Browse all Transformers® toy info by year, Browse all Transformers® toy info by series, G1 - Fight! As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard. Having trouble?E-mail us at support@transformerland.com. The Transformers success story started in the new wave of the 1980s: the toys are characters in a vast and exciting fiction told through comics, books, cartoons, and movies.